Stephen Randall : You know you get it when...

1. Your web presence is way bigger than your website.
2. You are not afraid of being authentic. Warts ‘n’ all.
3. You promote/ link/ praise other sources.
4. You don’t let negative feedback paralyze your efforts.
5. You have a dialogue with your customers/ audience.
6. You react to your customers in real-time.
7. You embrace open platforms not proprietary systems.
8. You know the risk of not engaging > risk of engaging.
9. You cannibalize yourself before your competitors can.
10. You keep with it. Evolve, learning and leading.

This is from Stephen Randall, during his presentation at DMI Annual Conference, “Moving Design from Impression to Expression.” Stephen is the founder of LocaModa Inc.

Stephen also said, “Social networking is NOT a fad. It’s an infrastructure of communication/ connectivity.”