Last night the LA City Council celebrated the installation of the Los Angeles Loteria Series currently on display in the third floor bridge that connects City Hall and City Hall East.
The series was printed by Aardvark Letterpress Fine Art Editions, whose owners Brooks and Cary Ocon worked closely with art director/designer Rick von Dehl and co-curator Lisa Jane Persky to create a 40th Anniversary project that would represent the full scope of the Aardvark Letterpress business.
LA Council President Eric Garcetti, gave a remarkable speech on how LA is truly the epicenter of art and the Los Angeles Loteria Series captured the diverse culture of Los Angeles. (I have to admit, I feel so honored to representing my “Asian” peeps in that series!) It was wonderful to see the city is actively involved in the arts and supporting our work.

Aardvark Loteria team at LA City Council
The Los Angeles Loteria Series I is a museum quality edition that includes the following artists: Greg Colson, Richard Duardo, Angel Gonzalez, Daniel Gonzalez, Sammy Harkham, Karen Kimmel, Claudia Laub, Dave Lefner, Mel Lim, Marc Lumer, Dan McCleary, Andre Miripolsky, Cristina Padron, Somsara Rielly, Casey Ryder, Rick von Dehl, Ed Wexler and Ernesto Yerena.
We want to invite you to 2 special holiday benefit sale events in San Diego and Los Angeles.

Holiday Benefit Trunk Show San Diego with Appel + Frank

Holiday Benefit Sale Los Angeles

Wow. We are so happy to be celebrating our 4-year birthday!!!!! We would not have made it this far without your continuing support. So a big warm thanks to you all! Our fan base continues to grow in Europe, Asia and the Middle East.
To show you how much we appreciate our fans, we are offering 25% discount on every purchase made from now till November 30, 2008. Simply enter coupon code “joybirthday08” and click recalculate upon check out. Make sure that the discount is reflected in your shopping cart.
CREATIVE GIFTING LAUNCHED
We recently launched a new section called Creative Gifting under our Joy Paperie. Check it out!

Tiny Ginger Showroom
Recently, our NY agent Tiny Ginger held a trunk show for us along with some of our friends. WE HAD A BLAST! We invited some of our wonderful friends from Patisserie Co., Origami Bijou and Fablelore to join us for our 2nd trunk show in NY.
Held at Tiny Ginger’s brand new showroom, we managed to pull many fans, press and buyers to celebrate Ginger’s new space. Holding a trunk show is a great way to sell off-season inventory and mingle with fans. My highlight was of course, just hanging out with other ethical, respected, women-designer entrepreneurs and pick each other’s brain on sales strategies, manufacturing problems and trade shows!

Origami Bijou on display
Fans were so awed by Cindy Ng’s Origami Bijou collection. They all loved her CRANE silver necklace.

Patisserie Co. assorted cards on display
Everyone loved the cards from Heejo Chen, owner/designer of Patisserie Co. They were perfect for the summer cocktails and party events!