BACE – Business and Creative Exchange

I am a HUGE fan of Virgin. I love Richard Branson. His no nonsense yet playful gutsy approach to business has always inspired me to be true to myself, regardless of all the distracting forces of conformity on how businesses should be run.

Joe Ferry, Head of Design, Virgin Atlantic. Image courtesy of DMI.

To see how the creative team of Virgin Atlantic led by Joe Ferry, use design to differentiate the Virgin brand and placed the company as one of the most innovative airline company in the world, is simply remarkable. With a bit of humor and play, the design team carried their brand vision from print to the interiors of the plane, their clubhouses, all the way through their TV commercials, without ever compromising the details, quality and experience of the brand.(Check out this Q&A with Joe Ferry from WallPaper* Magazine)

An in-cabin shot of Ferry's crowning glory, the Virgin Upper Class deck. Image from WallPaper*.