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It all started with Joe’s birthday present. Which I have been thinking about for quite sometime. The first part of the present is of course to get him an iPhone. That was the easy part.
The challenging part was finding him an iPhone sleeve that he likes…After hours of internet shopping, I decided to sit down and make an array of designs for him to choose from.
 Our assortment of iPhone | iTouch sleeves made from Ultrasuede®
And so came the birth of our collection of iPhone|iTouch sleeves made from Ultrasuede®. Each one is one of a kind, available in different color assortments. No repeats. Design is different on the front and back. Sleeve interior also lined in Ultrasuede®.

All of our handmade items are available on Etsy…where handmade rocks!
Continue reading “HANDMADE // Ultrasuede iPhone/iTouch sleeves by Mel Lim” →
 Stephen Randall from LocaModa. Image courtesy of DMI.
Social Media
I am a late adopter of facebook, twitter and even blogging. The only reason why we started BACE, was so that we could be the one holding the conversation and discuss topics that matter to us. And of course we hope those topics matter to others as well. The cool thing is, no one pays us to talk about them. Whatever is discussed on our blog, is unsolicited. It’s a venue for us to rant about the things we love and hate.
Continue reading “DMI Conf. Day 3 Recap: Social Media, National Design Policy, GE, US Military Healthcare, Futurist & a Vacation at BVI” →
I am a HUGE fan of Virgin. I love Richard Branson. His no nonsense yet playful gutsy approach to business has always inspired me to be true to myself, regardless of all the distracting forces of conformity on how businesses should be run.
 Joe Ferry, Head of Design, Virgin Atlantic. Image courtesy of DMI.
To see how the creative team of Virgin Atlantic led by Joe Ferry, use design to differentiate the Virgin brand and placed the company as one of the most innovative airline company in the world, is simply remarkable. With a bit of humor and play, the design team carried their brand vision from print to the interiors of the plane, their clubhouses, all the way through their TV commercials, without ever compromising the details, quality and experience of the brand.(Check out this Q&A with Joe Ferry from WallPaper* Magazine)
 An in-cabin shot of Ferry's crowning glory, the Virgin Upper Class deck. Image from WallPaper*.
Continue reading “DMI Conf. Day 1 Recap : Joe Ferry, Alan Webber and Live Futures 2020” →
The 5 awards received by Mel Lim represent clients such as Ariel Gordon Jewelry (logo + stationery Design) Feng Shui Fabulous E-Commerce (website design), Axure Software Solutions (business cards) and Tiny Ginger (logo design).
We are truly excited to be among the top selected 15% out of 8000+ entries.
Excerpt from GD USA : For more than four decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Graphic Design Awards is the biggest and broadest of these, open to everyone in the community: advertising agencies, graphic design firms, corporations, institutions, publishers and more. It honors outstanding work of all kinds and across all media: print and collateral, advertising and sales promotion, corporate identity and logos, internet and interactive design, packaging and pop, broadcast and motion graphics.
 Ariel Gordon Jewelry Logo Design
Continue reading “Mel Lim swept five American Graphic Design USA Awards 2009” →
I have always believed that you don’t have to agree with people just to be agreeable or disagree just to rebel but rather, we should engage in a meaningful conversation.
And that’s what this conference was to me. Sitting on the other side of the room listening to great speakers talk, there were times that I was nodding like a bobble-head and there were times I was so stirred up, when I went back to my hotel room, I was busy googling and researching to find out what was this guy talking about! That’s the best part of this conference, it made me re-think my thought process; what I know now and what I have yet to learn. I felt like an eager grasshopper, prancing around the auditorium, waiting for the sifus to ascend their wisdom to me…
Therefore, instead of my covering every single segment of the conference, I want to share with you one of the conversations I had with myself.
Continue reading “Re-Thinking Design: The Businessman & The Designer – Part 2” →
 DMI Re-Thinking Design San Francisco 2009 I haven’t been to a conference this engaging, exciting and educational in a long time. Most of the design conference I attended in the past was filled with so-called “famous” designers plugging their works. And most of the time, I left feeling that I’ve not gained any useful information, instead I ask myself, “Did I just spend thousands coming here to listen to a bunch of people brag about their work? I already saw all of that on their websites!!”
Well, this DMI Re-Thinking Design Conference in San Francisco was none of that. I left with a belly of information that I can actually use to help my clients, grow my business and how to move forward in these uncertain times. Conversations were provocative, strategic, informing and inspiring. And MOST speakers tried their best to answer very difficult, complex questions.
Continue reading “DMI | Re-Thinking Design recap – Part 1” →
Vlieger and Vandam from Rotterdam
During our 100% Design Tokyo show back in 2007, we stumbled upon Vlieger & Vandam from Rotterdam. The couple, Hein van Dam and Carolien Vlieger were absolutely amazing! Their background in graphic design, architecture as well as shoe and bag making, resulted in this line that is whimsical, modern yet innovative and elegant.
The couple also showcases their collection in Paris at Premiere Classe, the most exclusive show for fashion accessories.
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